The difference between CRM and DRP

During the CRM system selection, many companies will the current CRM software sales management functions misunderstanding and hope through the CRM system to collect market information, sales information (daily sales) and inventory information, which is the most CRM system could not do, but it is DRP (Distribution Resource Planning, Distribution Resource Planning) system's core functionality.
CRM and DRP's misleading part is that sales management. Although CRM and DRP vendors claim they have a sales management function, but the meaning is not the same.
DRP to achieve the corporate management of distribution channels, such as headquarters, sales subsidiaries, distributors, agents or chain stores, mainly for order management, inventory, financial transactions and so on. It solves the main problems are:
1. The use of information technology to improve the marketing aspects of the business process efficiency, reduce employee strength, improve information transmission speed, efficiency and accuracy.
2. Grasp the distribution chain inventory, reduce inventory and waste, reduce safety stock, reduce transportation costs. To avoid out of stock, while avoiding the goods in excessive pressure on the demand chain.
3. Timely delivery of orders and sales information, improve customer demand for cargo planning and resource allocation to plan management, production orders and customer demand driven rather than production driven by sales.
4. Strict control of cost of sales, channel marketing, reduce costs, enhance the accounts receivable control.
And the DRP is different from most CRM software sales management to the sales staff is mainly used, rather than to the sales order processing and financial personnel. Application of CRM sales management aims to improve sales productivity and knowledge sharing level. It provides sales management capabilities include:
1. Sales staff, sales force, sales commission management.
2. Customer information, contacts, sales opportunities (projects), competitors of information management.
3. Record with the customer contact process, and related document management.
4. Personal and team calendars arrangements.
For regional companies operating in terms of the DRP software with orders, inventory, financial management is a natural demand. Application DRP system, companies can learn all levels of real-time inventory, fast processing of orders, accounts receivable and credit management, improve sales management effectiveness.
The CRM system can not meet these requirements. Therefore, in order to enable more users to choose their own software and services, CRM software vendors in their sales management should be added to some of the features DRP or the DRP software, CRM software with well integrated.
In view of the current CRM and DRP software the functions of sales management for those who want to work in information technology companies, if you want to in the sales automation system, the realization of inventory, sales and financial management, only two to take. First, the use of large-scale management software (such as Oracle E-Business Suite) is part of the module, the other way is to use a different brand of CRM and DRP software, system integration and a lot of work.